摘要
"金融营销学"作为一门实践性很强的学科,采用传统教学模式进行教学,往往教学效果不佳。任务驱动教学法突出"学生主体,教师主导"的教学思想和策略能,够充分调动学生的学习积极性,有利于培养学生的营销技,能充分适应社会需求。本文介绍了任务驱动教学法的内涵,阐述了现阶段"金融营销学"课程教学现状,重点论述了任务驱动教学法在"金融营销学"课堂教学中的实施,并指出了运用任务驱动教学法应注意的问题。
As "Financial Marketing" is a highly practical subject, the traditional teaching mode often leads to poor teaching results. However, the task-driven teaching method highlights the teaching thought and strategy with students as the main body and the teacher as the leader, which fully mobilizes students' enthusiasm for learning, and is conducive to cultivating students' marketing skills and fully adapting to social needs. This paper introduces the connotation of task-driven teaching method, expounds the current teaching status of "Financial Marketing" course, focuses on the implementation of task-driven teaching method in the classroom teaching of "Financial Marketing", and points out the problem that should be noted in the application of task-driven teaching method.
出处
《科教文汇》
2019年第13期102-103,共2页
Journal of Science and Education
基金
重庆市教委高等教育教学改革研究项目"‘任务驱动探究式教学法’在<金融营销学>教学中的应用"(课题号:133078)的阶段成果
关键词
任务驱动教学法
金融营销学
课堂教学
task-driven teaching method
financial marketing
classroom teaching
