摘要
数字技术是艺术衍生品创新发展的推动力,只有将互动与体验要素引入衍生品的设计和推广中,才能顺利完成数字经济时代下的新一轮转型。文章从产品分层理论视角,提出衍生品的差异化创新策略——形式创新、功能创新和服务创新,在此基础上充分利用多种新媒体平台,打造全方位立体化创新路径。
Digital technology is the driving force for the innovation and development of art derivatives.Only by introducing the interaction and experience elements into the design and promotion of derivatives,can a new round of transformation be successfully completed in the era of digital economy.From the perspective of product hierarchy theory,this paper proposes the differentiated innovation strategy of derivatives-form innovation,function innovation and service innovation.On this basis,it makes full use of multiple new media platforms to construct an all-round and three-dimensional innovation path.
作者
丁耀
DING Yao(School of Journalism and Communication,Minjiang University,Fuzhou 350108,China)
出处
《邵阳学院学报（社会科学版）》
2019年第2期113-116,共4页
Journal of Shaoyang University:Social Science Edition
基金
福建省高校人文社科研究基地新媒体传播研究中心(闽江学院)重点课题"基于移动客户端的民间艺术数字化展示研究"(FJMJ2017A04)
关键词
衍生品
数字技术
博物馆
文化创意
derivative
digital technology
museum
cultural creativity
