摘要
中国博物馆免费开放政策实施以来,博物馆文化产品研发工作备受关注,尽管一些大中型博物馆此项工作取得了一些成绩,但总体上看仍然处于初级阶段,人们对其概念认知比较模糊,尚未形成共识。从事博物馆文化产品研究与实践的一线人员对其概念的表述方式达23种;相关部门和机构公开发布的法令办法、规章制度、政策文件、会议纪要等对其概念的表述方式也多达7种。这反映出人们对该对象本质属性从不同的角度的理解,概念的内涵和外延认识较模糊,对其本质属性、价值构成也未能形成准确判断。本文通过对不同概念进行分析和对比,认为'文化属性'是此对象最主要的特征。相比较而言,'博物馆文化产品'更贴近该对象的本质属性,也能较全面的覆盖该对象的各种表现形式和内容,它包含着'博物馆文化创意产品'和'博物馆(文化、艺术)衍生产品'。'创意'和'衍生'是'博物馆文化产品'最为有效的2种设计思维路径,二者间既有区别又相互联系紧密,甚至交叠。在中国特定的国情背景下,以建立文化自信、实现中华民族文化复兴为目标,我们要兼容并蓄,以开放的心态、广阔的胸怀、务实的精神做好中国的'博物馆文化产品'。
Since the policy of free visit to museums was launched around China,the R&D of cultural products in museums has drawn wide attention.Indeed,some large and medium museums have somehow achieved in this job,but it’s generally at the primary stage and people are not really clear in the cognition of its concept,not yet reaching consensus.Grass-root staffs engaged in research and practice of cultural products in museums have come to as many as 23 expressions about its concept;in the codes and measures,rules and regulations,policy documents and minutes of meetings released by relevant departments and organizations,there’re as many as 7 expressions about its concept.This fully shows that people have very different understandings about the essential property of the object and their knowledge of the connotation and extension of the concept tends to be vague;there’re also no correct judgments as to its essential property and value composition.By analyzing and comparing different concepts,the paper believes the'cultural attribute'must be the most significant character of this object.Comparatively,'museum cultural product'corresponds to the essential property of the object and is able to cover the manifestations and contents of the object in a comprehensive way,consisting of the ideas of'museum cultural and creative products'and'museum(cultural and artistic)derivatives'.'Creativity'and'derivation'are two most effective design thinking paths of museum cultural products;they are somehow different but closely related,and they even overlap.In the setting of China’s specific national conditions,we must be aimed at building cultural confidence and fulfilling cultural revival of the Chinese nation to absorb strengths of all sources,so as to create better'museum cultural products'for China with an open mind,a far sight and a down-to-earth style.
作者
王旭东
赵鹏
Wang Xudong;Zhao Peng(Art&Science Research Center,Tsinghua University;Tai’an Museum)
出处
《东方考古》
2018年第1期229-239,共11页
East Asia Archaeology
关键词
博物馆
文化产品
文化创意
艺术衍生
museum
cultural product
cultural creativity
artistic derivative
