摘要
非物质文化遗产是地域性文创的良好土壤,是突破同质化产品竞争以体现地域性文化归属的一剂良药。但是抄袭乱象与监管漏洞却让众多文创品牌不敢全力以赴地去投入,总是停留在观望同行与浅尝辄止的成长模式。非遗生命力的延续不仅需要能工巧匠的守艺传承,更需要以文创为载体的流通才能回归生活与保护。本文以厦门漆线雕为例,探讨文创品牌的构建途径与知识产权保护方法。用个案分析法与观察访谈法分析厦门漆线雕产业的发展情况,为非遗文创品牌的构建提供了思路;阐述了地方文创品牌如何从非遗的土壤中提取建构差异化卖点,并从知识产权保护的角度解析初创型文创品牌的保护策略与步骤。
By providing rich soil for regional cultural innovation, intangible cultural heritage remedies homogeneous product competition and embodies regional cultural attribution. However, plagiarism and leaky administration hinder unsparing investment from genuine heritage brands, resulting in their hesitant and stalemate state. The survival of intangible cultural heritage demands not only craftsmen’s technical adherence but also innovative cultural industries in order to activate its livelihood and protection. Taking Lacquer Thread Sculpture industry in Xiamen as a case in point, this paper discusses cultural innovation brand construction and intellectual property right protection. A combined research of case studies and interviews reveals the current development situation of Lacquer Thread Sculpture industry in Xiamen, and provides a new brand construction perspective for intangible cultural heritage. It expounds how regional brands extract heterogeneous cultural essence from intangible cultural heritage, and puts forward to initiative brand protection strategies and measures based on intellectual property right protection.
作者
汪少烽
WANG Shaofeng(Xiamen Academy of Art and Design,Fuzhou University,Xiamen,Fujian,361024)
出处
《南京理工大学学报（社会科学版）》
2019年第3期35-39,共5页
Journal of Nanjing University of Science and Technology：Social Sciences
基金
厦门知识产权局和福建省中国特色社会主义理论研究中心资助的"农村振兴战略下非物质文化遗产的继承与发展"(项目编号:FJ2018B023)
福建省教育厅资助的"互联网+"背景下的福建省"工业设计知识产权保护"平台机制研究(项目编号:JAS170064)
关键词
工业设计
非物质文化遗产
文创
知识产权保护
漆线雕
industrial design
intangible cultural heritage
intellectual property protection
Lacquer Thread Sculpture
