摘要
游客是参与旅游的主体,通过旅游活动"食、住、行、游、购、娱"各环节直接产生碳排放。此外,游客更通过价值传导间接影响旅游产品生产过程的碳排放。在全球低碳经济背景下,针对游客低碳行为开展研究,将对处于旅游开发初级阶段的乡村景区经营管理提供重要参考依据。本文以计划行为理论(TPB)与"态度-行为-环境"模型(ABC Model)为理论基础,以浙江省乡村景区游客为研究对象,利用SPSS 25.0软件对游客低碳行为影响因素进行logistic二元回归分析。研究发现:乡村景区游客低碳行为不但受到年龄、收入和居住地等人口学特征影响,还受到对低碳旅游的态度、社会规范、感知行为控制和景区低碳环境等因素的显著影响。
Tourists, the subject of tourism activity, cause greenhouse gas emission directly through catering, lodging, sightseeing , shopping, transportation and entertainment. Tourists' travelling preferences also influence the greenhouse gas emission caused by tourism product production indirectly. With the background of global low-carbon economy development, this thesis studies tourists' low-carbon behavior and provides references for operation and management of rural scenic area which is still in its beginning stage of tourism development. Based on the theory of Planned Behavior and ABC Model, this paper, taking the tourists in rural scenic areas of Zhejiang Province as research object, analyses the influencing factors on tourists' low-carbon behavior with Logistic Binary Regression Model. Research findings are tourists' low-carbon behavior that is not only influenced by their age, income and residence area but also their attitude towards low-carbon tourism, social norm, perceived behavior control and the low-carbon context of the scenic area.
作者
谭春霞
卢进
TAN Chun-xia;LU Jin(Jinhua Poly Technic,Jinhua,321000,China)
出处
《浙江工贸职业技术学院学报》
2019年第1期52-56,共5页
Journal of Zhejiang Industry & Trade Vocational College
