摘要
针对O2O模式下的新型用户关系,不仅要着眼于实体商品的产品设计,更要注重线上的建设管理以及线上线下的交流互通。本研究通过对设计案例和调查问卷结果的分析,对企业定制家具的用户体验优化提出建议。在优化用户体验的过程中,要重视线上用户体验、门店用户体验以及实体商品用户体验3个方面的同时把握。本研究基于用户体验分析和尚品宅配的设计实例,得出目前消费者不仅需要更大、更广阔的定制家具市场,同时也需要更为方便快捷的定制流程和更为优秀的定制体验,以期为定制家具的未来发展和新型用户模式体验的优化提供一定的参考价值。
For the new user relationships in the O2O mode,we must focus on not only the product design of physical goods,but also construction management online and communication online and offline.Through the analysis of two design examples and the questionnaires,the paper made recommendations for optimizing the experience of customized furniture users in enterprises. In the process of optimizing users experience,we must pay attention to grasp the user experiences of online,stores and physical products simultaneously. It was proposed that consumers needed not only a larger and wider customized furniture market,but also a more convenient and faster customized process and a better customized experience.
作者
凌凯莉
黄艳辉
行焱
冯启明
刘娇
周星莹
LING Kaili;HUANG Yanhui;XING Yan;FENG Qiming;LIU Jiao;ZHOU Xingying(College of Materials Science and Technology,Beijing Forestry University, Beijing 100083,China)
出处
《家具》
2019年第2期28-31,36,共5页
Furniture
基金
国家自然科学基金青年项目(31500472)
中央高校基本科研业务费专项资金(2018ZY20)
北京林业大学大学生创新创业训练项目
关键词
O2O
定制家具
用户体验
体验优化
online-to-offline
customized furniture
user experience
experience optimization
