摘要
在商标诉讼中,消费者调查证据常用以认定相关消费者对于特定商标或产品的态度和观念。近年来,国内外法院逐渐开始采纳当事人提交的消费者调查结果作为商标诉讼的证据之一。尽管消费者调查证据在各国商标诉讼中普遍得到认可,但其具体适用仍存在很多争议,核心问题主要围绕消费者调查证据的法律性质界定、可采性分析、证明力认定以及合理开展消费者调查的具体程序标准。从比较法角度考察具有代表性的国家如美国、英国和澳大利亚商标诉讼中消费者调查证据适用的相关立法和司法实践,旨在为我国法院在商标诉讼中适用消费者调查证据提供借鉴和参考,以及帮助诉讼当事人判断提交消费者调查证据的价值和意义并制定合理诉讼策略。
A consumer survey is an instrument used to gather data on the beliefs and attitudes of consumers towards particular trademarks or products.In recent years,courts have come to rely increasingly on the results of surveys conducted by one or both litigants in trademark lawsuits.Despite wide acceptance and vital influence of consumer survey evidence in trademark lawsuits,there remain many debates on the precise legal nature of survey evidence,admissibility of survey evidence,probative value given to survey evidence,as well as procedural requirement to properly conduct a consumer survey.This article aims to introduce relevant legislation and judicial practice concerning consumer survey evidence applied in trademark lawsuits in certain representative jurisdictions,in particular,the United States,the United Kingdom and Australia.The goal of our study is to offer experience and guidance for China courts to apply consumer survey evidence in trademark lawsuits,and help trademark litigants to determine the value of presenting consumer surveys and make more informed decisions about their litigation strategies.
出处
《南京大学法律评论》
CSSCI
2018年第2期312-330,共19页
Nanjing University Law Review
关键词
消费者调查报告
商标诉讼
证据
比较法研究
Consumer Survey Report
Trademark Lawsuits
Evidence
Comparative Law Study
