摘要
环城游憩带知名乡村旅游景区的周边乡村旅游开发有利于促进乡村经济发展,在一定程度上缓解了景区旅游活动干扰和旅游环境容纳量的压力,改善了景区旅游环境。该研究针对环城游憩带知名乡村旅游景区周边乡村旅游开发,提出相应的旅游开发原则、开发策略。认为在处理景区与周边乡村旅游的关系上,政府应发挥主导作用;在旅游营销上要依托传统媒体和新媒体,推广旅游跨界融合营销;要大力发展短途游市场,精心打造高端旅游产品,保障乡村旅游有序进行,促进乡村旅游的可持续发展。
The development of rural tourism around famous rural tourism scenic spots in the recreational belt around the city is conducive to promoting rural economic development, alleviating to a certain extent the interference of tourism activities and the pressure of tourism environment accommodation in the scenic spots, and improving the tourism environment in the scenic spots. Aiming at the development of rural tourism around well-known rural tourism scenic spots in the recreational belt around the city, the corresponding principles and strategies of tourism development are put forward. It is believed that the government should play a leading role in dealing with the relationship between scenic spots and surrounding rural tourist destinations;rely on traditional and new media in tourism marketing to promote cross-border integrated tourism marketing;vigorously develop short-distance tourism market, carefully create high-end tourism products, ensure orderly rural tourism, and promote the sustainable development of rural tourism.
作者
贾风勤
田晓霞
任娟娟
JIA Feng-qin;TIAN Xiao-xia;REN Juan-juan(College of Tourism,Urumchi Vocational University,Urumchi,Xinjiang 830002;Institute of Tourism Development, Urumqi Vocational University,Urumchi,Xinjiang 830002)
出处
《安徽农业科学》
CAS
2019年第7期144-146,151,共4页
Journal of Anhui Agricultural Sciences
基金
新疆自然科学基金软科学项目(2017D07009)
新疆自然科学基金面上项目(2016D1A023)
关键词
乡村旅游
知名乡村旅游景区
边缘性
环城游憩带
Rural tourism
Famous rural tourism scenic spots
Marginality
Recreational belt around the city
