摘要
日本对华文化外交在文化交流与传播的基础上,通过文化手段介入中日关系中的重大历史与现实问题,具有特定的政治目的和战略意图。具体来说,日本通过加强各层次人员交流、吸引中国民众赴日旅游、宣传以动漫为代表的流行文化、推广日语教育等方式加强对华文化外交,试图在中国民众尤其是青少年心中构建一种和平的、酷的、文化的国家形象,其实质是以文化为手段,渗透其价值观,从根本上为"大国化"目标服务。虽然日本对华文化外交取得了一定成效,但由于日本在历史等问题上缺乏真诚的态度,对华奉行双轨文化外交,导致其对华文化外交的成果有限。
The cultural diplomacy of Japan towards China,based on specific political purposes and strategic intentions,has its impact on significant issues of history and reality relating to Sino-Japanese relation through culture exchanges.More concretely,Japan attempts to build up a peace-loving,cool and culturally attractive national image among Chinese people especially the young generation by means of attracting more Chinese to travel in Japan and promoting the popularity of Japanese cultural products such as comic and animation among Chinese.The essence of Japan’s cultural diplomacy is to try to influence the values of foreigners with the aim of promoting its strategy of becoming a great power.Although having gained some achievements,Japan is also faced with challenges in promoting its cultural diplomacy towards China due to its lack of sincere attitude in historical issues and the two-track way in conducting the cultural diplomacy.
作者
赵蓉
于朔
Zhao Rong;Yu Shuo
出处
《日本学刊》
CSSCI
2019年第2期69-86,共18页
Japanese Studies
