摘要
社会消费的变化对传统流通方式、流通组织模式与商业模式提出了新的要求,零售组织的转型与创新正是基于消费端的变革推进和驱动的,从消费者视角出发对零售业态发展与演进进行研究具有重要意义。从宏观层面对消费者特征进行刻画,并结合社会经济发展其他相关因素,对宏观消费者特征、社会经济发展情况对于零售业态结构的影响进行实证分析,研究结果表明:社会经济因素对于各个业态发展的影响呈现出显著的差异性,且这种差异性与消费者的异质性具有紧密联系。
The variation of social consumption has made new demand for the traditional circulation mode,circulation organization mode and business mode,the transformation and innovation of retail organization are exactly based on the reform and promotion in the consumption end,therefore,the research on the retail industry development and evolution from the perspective of consumer has great significance.This paper describes the consumer characteristics from the macroscopic level,and combines social economy development and other related factors to make empirical analysis of the impact of macroscopic consumer characteristic and social economy development on retail industrial structure.The results reveal that:the impact of social economic factor on each industrial development has significant difference,and this difference has a close relation with the heterogeneity of consumers.
作者
田华伟
TIAN Hua-wei(Zhoukou Normal University,Zhoukou Henan 466001)
出处
《价格月刊》
北大核心
2018年第7期74-79,共6页
基金
河南省高等学校重点科研项目计划资助(编号:18A630072)
周口师范学院青年基金重点项目(编号:2012Q N A06)
关键词
消费者异质性
零售业态发展
演进
heterogeneity of consumer
retail industry development
evolution
