摘要
文化产业视野中的新视听技术,指采用先进的造型、视频和音频及相关技术,通过人的视觉和听觉而影响人的情感和认知,营造出具有叙事主题和故事内容的视听效果。从20世纪后半叶开始,视听技术跨越了三个发展阶段:跨媒体时代、跨现实时代、跨智能时代。新视听技术极大地提高了创作文化产业核心内容和故事叙事的自由度,为传承和延伸人类文化遗产打开了新的天地,也在创造各种文化艺术新体验和文化产业新业态方面做出了重要贡献,从而推动了当代人的文化消费升级和文化财富的增值。
New audio-visual technology in the perspective of cultural industries refers to the utilization of advanced modeling, video and audio and related technologies to influence people’s emotion and cognition through vision and hearing, and to create audio-visual effects with narrative themes and storytelling. Since the second half of the 20th century, it has spanned three development stages: the trans-media era, the trans-reality era and the trans-intelligence era. The new audio-visual technology has greatly enhanced the freedom of creating the core content of cultural industries and storytelling, unveiled a new horizon for inheriting and extending human cultural heritage, and made vital contributions to the creation of new formats represented by immersive experiences. In this way, it has promoted the upgrading of contemporary cultural consumption and the increment of cultural wealth.
作者
花建
HUA Jian(Cultural Industry Research Center, Shanghai Academy of Social Sciences,Shanghai 200235, China)
出处
《同济大学学报（社会科学版）》
CSSCI
北大核心
2019年第1期32-41,共10页
Journal of Tongji University:Social Science Edition
关键词
新视听技术
文化产业
新业态
new audio-visual technology
cultural industries
emerging formats
