摘要
利用博弈论来解决同一环境下利益冲突各方的平衡问题,是最有效的解决途径之一.但从根本上看,客座率与票价的矛盾却始终是定价模型中最为突出的问题.本文选取以航空公司与旅客之间的博弈作为模型基础,建立的动态模型使客座率与票价达到了平衡.应用可拓学中包括不相容问题及解决方法、发散树、可拓变换、可拓集在内的知识与工具在理论上对原模型进行了分析和优化.根据此模型特点,该模型不仅仅为民航票价与客座率的矛盾提供了解决方案,也在一定程度上适用于解决其他易逝品销售中价格与销量的矛盾问题.
Game theory is one of the most effective ways to solve the balance problem of all parties in the same environment. But fundamentally, the contradiction between seat rate and ticket price is always the most prominent problem in the pricing model. Based on the game between airlines and passengers as the model, a dynamic model is set up to balance the seat rate and ticket price. The original model is analyzed and optimized in theory using knowledge and tools including incompatibility problems and solutions, divergence tree, extension transformation and extension set. According to the characteristics of this model, the model for civil aviation ticket prices and load factors not only provides a solution to the contradiction between, but also applies to a certain extent in solving other perishable product sales prices and sales in the contradiction.
作者
王娜娜
刘巍
仇金龙
Wang Na-na;Liu Wei;Qiu Jin-long(School of Maritime Economics and Management,Dalian Maritime University;School of Science,Dalian Maritime University,Dalian 116026,China)
出处
《广东工业大学学报》
CAS
2019年第2期9-13,共5页
Journal of Guangdong University of Technology
基金
辽宁省自然科学基金资助项目(201502003)
大连海事大学骨干基金项目(3132016114)
关键词
博弈论
定价模型
可拓学
不相容问题
Game theory
pricing model
Extenics
incompatible problem
