摘要
市场营销策划是决定市场营销成败的主要环节,为了加快经济发展,高校开设市场营销策划课程,并且该课程在培养方案中占据的比重较高。市场营销实训课程主要是让学生掌握基本的营销策划理论知识基础上,能够结合市场营销环境分析市场趋势,根据市场局势创新销售策划方案等。为培养出优秀的营销人才,市场营销实训课程教学改革是必然选择,学科竞赛成为教学改革的新方向。本文简要分析市场营销实训课程的教学现状以及搭建学科竞赛平台的意义,并提出搭建学科竞赛平台的具体措施。
Marketing planning is the main link that determines the success or failure of marketing.In order to speed up economic development,colleges and universities offer marketing planning courses,and this course occupies a higher and higher proportion in the training program.Marketing training course is mainly to enable students to master the basic marketing planning theory,to analyze the market trends on the basis of marketing environment,to innovate sales planning programs according to the market situation.In order to cultivate excellent marketing talents,the reform of marketing practice course is an inevitable choice,and subject competition has become a new direction of teaching reform.This paper briefly analyzes the teaching status of marketing training courses and the significance of building a discipline competition platform,and puts forward several specific measures to build a discipline competition platform.
出处
《吉林农业科技学院学报》
2018年第4期73-75,120,121,共5页
Journal of Jilin Agricultural Science and Technology University
关键词
市场营销
实训
学科竞赛
教学改革
marketing
training
discipline competition
teaching reform
