摘要
VI是Visual Identity的简写,通译为视觉识别系统。一个优秀的校园VI设计可以将学校的办学理念充分的展现出来,有利于塑造良好的校园品牌形象、构建和谐校园文化、提升学校的社会知名度、促进学校的发展。笔者通过分析云南农业大学热带作物学院的背景文化和已有视觉识别系统的存在问题,从热带作物学院的办学背景、办学特色、育人理念等实际出发,对热带作物学院VI视觉识别系统的设计提出了新的见解。
VI is the shorten form of Visual Identity,it means visual identity system.An excellent campus VI design can present the university's school-running concept completely,which is important to set up good image of the university,build up harmonious campus culture,raise the social popularity of the university and promote its development.The passage researches the application of VI system analyses the problems of the existed VI system of Yunnan Agricultural University,School of Tropical Plants.the passage carries out new ideas about the design of School of Tropical Plants'VI system,based on the reality of the School of Tropical Plants such as the background,characteristic and the belief of education.
作者
吴光凤
Wu Guangfeng(Tropical Crops College of Yunnan Agricultural University,Pu'er Yunnan 665099,China)
出处
《信息与电脑》
2018年第24期15-17,共3页
Information & Computer
关键词
VI视觉识别系统
校园文化
寓教于乐原则
VI visual identity system
campus culture
principle of education and pleasure
