摘要
运用文献资料法等对海南省大型体育赛事与旅游融合发展的价值和策略进行研究。结论:融合发展的价值主要体现在推动省域层面国际化、市域层面品牌化、社区层面产业集聚化发展三大方面。对策与建议:挖掘赛事旅游吸引力,培育赛事文化氛围;以文化体验为核心,系统化开发体旅产品;引进高新技术与人才,智能化发展体旅产业;鼓励市场资本介入,实现专业化组织管理。
Using methods of literature reviews and other research methods,this paper takes Hainan province as a case to study its values and strategies on events and tourism integration industry.Main conclusions are as follows:Values of the integration are reflected primarily in the promotion of globalization,branding strategy,and industrial clustering.The suggestions can be listed as follow:Dig out travel attractions from events to cultivate cultural environment.Take culture experience as the core,and systematically develop tourism products.Input high-technologies and talents to intelligently develop sports tourism industry.Encourage market capital to involve,and achieve on professional organizational management.
作者
张倩
谢祥项
ZHANG Qian;XIE Xiang-xiang(Tourism College,Hainan University,Haiko 570228,China)
出处
《体育文化导刊》
CSSCI
北大核心
2018年第11期106-110,共5页
Sports Culture Guide
基金
海南省哲学社会科学规划课题(HNSK(YB)16-5)
关键词
体育经济
大型体育赛事
旅游产业
产业融合
海南省
sports economics
events
tourism industry
industry clustering
Hainan province
