摘要
宜兴青瓷的制作技艺虽已被列入江苏省非物质文化遗产名录,但它的发展现状并不容乐观。要强化宜兴青瓷品牌战略,必须在产品创新上下功夫以提升产品的品质;必须利用现代营销策略,打造知名度,加强对自身的宣传和推广。多方用力树立宜兴青瓷品牌,推动宜兴青瓷走上产业化发展道路。
Although the manufacturing technique of Yixing celadon has become the intangible cultural heritage in Jiangsu,its development is not satisfying.We must pay enough attention to innovation in order to enhance the quality of the products,take new marketing strategy,strengthening its publicity and promotion,establishing the brand image of the product,and embark on the road to industrialization.
作者
张明智
ZHANG Ming-zhi(Wuxi Professional College of Science and Technology,Wuxi,Jiangsu 214028,China)
出处
《盐城师范学院学报（人文社会科学版）》
2018年第5期32-35,共4页
Journal of Yancheng Teachers University（Humanities & Social Sciences Edition)
基金
江苏高校哲学社会科学研究基金项目"宜兴青瓷品牌战略研究"(2017SJB0885)
关键词
宜兴青瓷
品牌战略
产业化
Yixing celadon
brand strategy
industrialization
