摘要
新媒体应用使少数民族文化传播主体由单一的主流媒体和专业文化传承人,拓展到普通民众;传播客体也由单一的少数民族专业传承人,外延到自媒体广大受众;传播媒介由传统纸质、固定媒体单一传播,向电子媒体、移动终端双向互动转变。但又出现传播主体扭曲、传播内容畸形和传播形式的符号化的困境。而新旧媒体深度融合、民族文化产业链培育、大数据和数字技术运用,又为少数民族文化传播寻找到了现代路径。
The application of new media makes the subject of minority cultural communication change from simplex mainstream media and professional cultural inheritor to common people;the object is also changed from simplex minority professional cultural inheritor to we-media;the forms of the media are changed from traditional paper media and fixed media to electronic media and MT.But some problems exist at the same time as follow:the subject of communication is twisty;the content is freaky and the form is symbolic.While the integration of old media and new media,the cultivation of industry chain of national culture,and the application of big data and digital technology can help to find out a suitable new way to realize the minority cultural communication.
作者
马言
MA Yan(School of Literature,Guizhou Normal University,Guiyang,Guizhou 550001)
出处
《广西职业技术学院学报》
2018年第4期130-134,共5页
Journal of Guangxi Vocational and Technical College
基金
贵州省教育厅高校人文社会科学项目阶段性成果(2015DXS06)
关键词
新媒体
贵州
少数民族
文化
传播
new media
Guizhou
minority
culture
communication
