摘要
作为信息传播的重要载体,新媒体因其自身的特性对民族文化的传播扩散带来了诸多影响,包括传媒渠道增加、传媒主体增加、传媒范围扩大等,在此影响基础上,新媒体语境下的民族文化传播形成了正负两方面的扩散效应。扬长避短、因势利导是新媒体管理的基本原则,新媒体语境下民族文化扩散效应的应对也要遵循此原则来进行。
As an important carrier of information communication,new media because of its unique characteristics of propagation of national culture diffusion brought many influences,including media channels,the media body,the media increased the increase scope,based on this effect,in the context of new media culture formed the diffusion effects of two positive and negative. Then,in the light of its general trend is the basic principle of management of new media,new media context of diffusion effect of ethnic culture in response to follow the principle of.
出处
《贵州民族研究》
CSSCI
北大核心
2014年第6期35-38,共4页
Guizhou Ethnic Studies
基金
山东省艺术科学重点课题"高校影视类教材开发与建设策略研究"(2013301)
青岛农业大学人文社会科学课题"城乡一体化视阈下的青岛市农民媒介接触行为实证研究"(613Y62)的阶段性成果
关键词
新媒体
民族文化
传播
New media
Culture
Communication
