摘要
为了获取消费者对于文化元素的偏好,借助PAD情感量表将文化元素图片按照愉悦度值和情感状态分组,再通过脑电仪记录不同愉悦度的文化元素图片诱发的脑电波。以实验得出喜欢的文化元素为基础,设计出了一套蜀文化调味瓶。脑电实验结果表明:在喜欢的图片刺激下,左额极α波平均功率显著低于右额极;在不喜欢的图片刺激下,右额极α波平均功率显著低于左额极;在喜欢的图片刺激下的中央区域的α波平均功率显著高于不喜欢的图片刺激。研究发现,根据额叶α波不对称性理论,α波频域特征可用于研究用户情感特征。该方法能够帮助设计师进行文化创意产品设计,使其满足消费者的感性需求。
In order to obtain consumers’preferences for cultural elements,PAD emotional scale was used to group the cultural elements according to the pleasure value and emotional state,and then the brain waves induced by cultural elements with different pleasure were recorded by EEG.Based on the pleased cultural elements selected by experiment,a set of Shu culture castor was designed.The results of EEG experiment showed that under the stimulation of the pleased pictures,the average power of left frontalαwave was significantly lower than that of the right frontal.Under the stimulation of the unpleased pictures,the average power of the right frontalαwave was significantly lower than that of the left frontal.Under the stimulation of the pleased pictures,the average power ofαwave in the central region was significantly higher than that under the stimulation of the unpleased pictures.The study found that according to the theory of frontal alpha asymmetry,the frequency-domain characteristics ofαwave can be used to study the emotional characteristics of users.This method can help designers to design cultural and creative products so as to meet the perceptual needs of consumers.
作者
邓丽
陈波
庞茜月
文荣
谢冰玉
DENG Li;CHEN Bo;PANG Qianyue;WEN Rong;XIE Bingyu(School of Mechatronic Engineering,Southwest Petroleum University,Chengdu Sichuan 610500,China)
出处
《图学学报》
CSCD
北大核心
2018年第2期327-332,共6页
Journal of Graphics
基金
南充市社科研究"十三五"规划项目(NC2017C050)
四川省社会科学重点研究基地--四川旅游发展研究中心立项课题(LYC16-20)
2016年地方高校国家级大学生创新创业训练计划项目(201610615012)
关键词
脑电技术
PAD
文化创意
情感化
产品设计
EEG technology
pleasure arousal dominance
culture and creative
emotion
product design
