摘要
文章论证了染整技术与纺织产品开发创新之间的联系,通过案例分析了染整技术创新对产品开发的推动,探讨了产品开发创新与市场目标客户定位的关系,指出印染企业应针对自身的资源禀赋进行准确定位,开发创新的产品最终需要落地于目标市场,而如何了解需求、适应需求、推动需求的实现,则需要在销售策略上进行整体联动。
The paper demonstrates the relationship between dyeing and finishing technology and product development&innovation.By analyzing how the innovation of dyeing and finishing technology promotes product development,this paper discusses the relationship between product development&innovation and market positioning for target consumers.And it draws the conclusion that printing and dyeing enterprises should find right position on market based on their resource endowments;tailor their newly-developed products to the target market;and take integrated marketing strategies that can help to identify the needs,adapt to the needs and satisfy the needs.
出处
《纺织导报》
CAS
2018年第4期30-38,32+34-38,共9页
China Textile Leader
关键词
染整技术
产品开发创新
多纤维
特殊纱线
化学助剂
dyeing and finishing technology
product development innovation
multi-fiber
specialty yarn
chemical additives
