摘要
分别对国际快时尚品牌ZARA和我国快时尚服装品牌ME&CITY发展过程的优、缺点进行分析,探讨了我国快时尚发展存在的不足及未来的发展方向,指出我国快时尚要利用本土优势,汲取适合品牌自身的营销策略,摒弃发展过程中的缺点,才能创建有特色且有竞争力的快时尚品牌。
The advantages and disadvantages of the international fast fashion brand ZARA and China's fast fashion brand M E&C IT Y were analyzed in the development process.The shortcomings and the development direction of China's fast fashion in future were discussed.China's fast fashion need to take use of local advantages,learn merchandising strategy which is suitable to china's fast fashion b rand,and abandon the weakness in the development process,to create a unique and competitive fashion brand.
作者
刘宇
王晓云
Liu Yu;Wang Xiaoyun(School of T extiles, Tianjin Polytechnic University, Tianjin 300387, China;Institute of Art& Fashion,Tianjin Polytcchnic Univcrsity, Tianjin 300387 ,China)
出处
《纺织科技进展》
CAS
2017年第12期49-51,共3页
Progress in Textile Science & Technology
