摘要
实地调查汤山七坊互联网融入状况,发现"互联网+"计划在实施过程中不能与传统产业深度融合的情况。为此,首先介绍了互联网在汤山七坊的浅融入状况,其次从商家传统固守、解构再建构不完全、网络宣传缺乏等方面归结造成这一现象的原因,最后提出了完善电商平台、破传统经销和整合资源等相应对策。
The field investigation of internet integration was conducted by author,found that"internet plus"plan in the implementation process cannot merge with conventional industries.To this end,firstly introduced the low integration of internet in Tangshanqifang;secondly,explained the reasons to cause this phenomenon from defend tenaciously the business tradition,deconstruction to reconstructing incomplete,and the lack of Internet publicity;finally,it put forward the corresponding countermeasures to improve the e-commerce platform,break the traditional distribution and integrate the resources.
作者
唐青霞
TANG Qing-xia(School of Humanities and Social Development of Nanjing Agricultural University, Nanjing 210095, PRC)
出处
《湖南农业科学》
2017年第11期83-86,共4页
Hunan Agricultural Sciences
基金
江苏省社科应用研究精品工程资助项目(16SYB-020)
南京农业大学中央基本科研业务费人文社科基金资助项目(SK2016009)
关键词
互联网+
乡村旅游
农家乐
南京
Internet plus
rural tourism
farm stay
Nanjing
