摘要
采用文献法、问卷调查法和数据分析法,分析大学体育赛事活动中大学生观众的性别、动机、兴趣依附点与运动项目偏好四个变量之间的差异和关系。研究表明:大学生观众不同性别的运动动机有显著差异;不同性别的运动项目偏好有显著差异;运动动机对运动项目偏好有影响;兴趣依附点对运动项目偏好及运动动机均有影响显著;研究未发现不同性别的兴趣依附点有显著差异。研究可为更好地推动大学生体育赛事的发展、大学生体育赛事机构推广和营销赛事提供理论依据。
In order to provide theoretical basis for the promotion and marketing competition of university student‘sporting events.The research uses literature method,questionnaire survey method and data analysis method to analyze university sportsaudiences’gender,motivation,and interest in accordance with dotted with sports preference relation between the four variables,discussing the university student community watch game motivation and sports preference differences.The results showedsignificant difference in audience of university student of different gender sports motivation;different gender sports preferencehave significant difference;sports motivation preference for sports influence;interest attachment dependent on the preferenceand sport motivation of both sports influence significantly.The study found that gender dependent interest has significant difference.
作者
邱冠寰
QIU Guan-huan(Xiamen University of Techno1ogy, Xiamen 361024,China)
出处
《体育科学研究》
2016年第6期60-65,共6页
Sports Science Research
关键词
学校体育
大学生
体育赛事
动机
school physical education
university student
sporting events
motivation
