摘要
从计划经济、计划经济向市场经济转型和市场经济阶段,中国汽车市场营销模式发展大致可分为3个阶段,加入WTO后,中国经济融入全球经济一体化中,中国汽车厂商必然要求学习国际先进经验,对其市场营销模式进行发展和创新,建立有利于汽车工商业发展的模式和策略。
For a stage of panned economy, a stage of transition from planned economy to market economy and a stage of market economy, the sales mode of Chnia automotive market can be divided into three phases. After entry into WTO, China economy has been integrated into the world economy. China automobile manufactures should learn internationally advanced experience to develop and renovate the sales mode to set up a new mode and strategy which can benefit the development of automobile industry and commerce.
出处
《上海汽车》
2002年第10期32-35,共4页
Shanghai Auto
