摘要
将标识元素合理融入广告创意作品是一种单纯有效的创意方法,可以实现创意信息的简化和集中,这种高度提炼的广告形式具备直观、有趣、易识记等特点,把握这一创意方法对广告设计的学习具有相当高的实践价值。在运用这种方法进行创意时也有一系列需要注意的问题。
It’s a kind of simple and effective creating new meanings that put the identified elements into the AD works.For one thing,this way could simplify and put the creating informations together.For another,this altitude abstraction AD form is directly,interesting and dear.It’s useful for AD designing if you could control it well.And also when we use the method to create,we need to pay attention to some series of aspects.
关键词
广告创意
标识元素
create new meanings of AD works, identified elements
