摘要
平面广告作为一种重要的广告形式在广告信息传递过程中发挥着重要作用。本文首先指出平面广告的创意着重体现在图形创意上,然后从图形创意入手,利用图形同构的方法对广告的表现形式进行了深入探讨,力求拓展广告创意的思路,希望能给广告设计人员一定的启发。
Print ads as an important form of advertising play an important role in the process of transmission of advertising information.First,this article points out print ads that focus on creativity in the creative graphics,and then start with the creative graphics,discuss the form of advertising in-depth in the meathod of isomorphism,to develop advertising creative ideas and hope that it will inspire advertising designers to a certain extent.
关键词
平面广告
图形创意
同构
print ads, creative graphics, isomorphism
