摘要
分析了品牌形象广告中图形创意的价值,结合品牌形象广告的设计实例,论述了品牌形象广告图形的几种类型,从认知心理学角度探讨了图形创造的实质是以图形同构形式存在的提问,进而分析了图形创造的内容是制造图形同构,阐述了制造图形同构的意义。在此基础上,提出了图形内部结构和图形与环境的同构是品牌形象广告创意的一种重要方法,指出了典型素材选取的要点。
It analyzed the value of graphic originality in brand image advertising. Combined with design examples of the brand image advertisement, it discussed the several types of brand image advertising graphic. From the cognitive psychology, it talked over the essence of graphic creation, which was the questions that existed in the form of graphic isomorphism, and analyzed the content of graphic creation, which was manufacturing the graphic isomorphism, and expounded the significance of manufacturing graphic isomorphism. Based on this, it put forward it was a important method that the isomorphism between graphics internal structure and graphics and environment, and pointed out the main points of the selection of typical material.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第20期29-32,56,共5页
Packaging Engineering
关键词
品牌形象
广告
图形同构
brand image
advertisement
graphics isomorphism
