摘要
从品牌战略管理的高度出发,阐述了品牌传播符号语意的重要作用、常用方法以及要注意的问题,并以哈雷摩托为例进行了分析。
From the angle of the strategic management of the brand, the authors explore the important functions, common methods and problems of symbol semantics in the communication of brands through the example of Harly- Davidson motorbikes.
关键词
战略管理
品牌传播
符号语意
Strategic manage, Spread of Corporation Vision, Symbol meanings
