摘要
随着国际互联网的快速发展 ,网络营销在我国已成为一种新的经营方式。网络营销的产生源于互联网的崛起 ,消费观念的回归及企业间的竞争。我国网络营销在认识上存在着偏差 ,基础设施薄弱 ,市场定位不准等问题。面对经济全球化的大趋势 ,我们必须树立顾客价值最大化的观念 ,积极开展网络营销 。
With the fast development of Internet, the marketing of the network has already become a kind of new management style in our country. The formulation of marketing of the network comes from the emergence of Internet, the competition among the return and enterprise of the consumption idea. The network marketing of our country realizes the deviation had, infrastructures are weak , Market orientation is forbidden when the question. In the face of the main trend of the economic globalization, we must establish the idea that customer's value maximize , Develop the marketing of the network actively, meet the new challenge.
出处
《信阳师范学院学报（哲学社会科学版）》
2002年第5期40-42,共3页
Journal of Xinyang Normal University(Philosophy and Social Sciences Edition)
关键词
网络营销
问题
对策
Marketing of the network
question
countermeasure
