摘要
基于PESTEL模型对中澳两国高校的国际招生策略进行了比较研究。通过分析PESTEL模型以及选用此模型的原因,对中澳两国高校国际留学生的现状进行了总结和论述,并从PESTEL模型的六个方面对两国招生政策进行了对比研究,分析比较各自的优势和不足,并提出改进策略和结论。
This article applies the PESTEL model to make analysis and comparison between Chinese and Austra-lian universities, in regards to their international students admission strategies. Firstly, the article illustrates what the PESTEL model is and states the reasons to apply this model; next, discussing and summarizing the interna-tional students’current situation and trend between Chinese and Australian universities. Additionally, this paper will apply six aspects from the PESTEL model to make an analysis between the two countries’international stu-dents admission strategy, stating their advantages and weaknesses, in order to conclude and implement strategies in the end.
出处
《江苏理工学院学报》
2016年第1期111-117,共7页
Journal of Jiangsu University of Technology
