摘要
信息技术的发展使得互联网成为当今居民出游前获取旅行信息的重要渠道。利用百度指数提供的"用户关注度"功能,通过搜索关键词获得九寨沟、黄龙景区2017年1月1日至12月30日的网络时空关注度数据,对九寨沟、黄龙景区的年、月、周网络关注度进行比较。研究发现,九寨沟景区的网络关注度要明显高于黄龙景区,且时间波动幅度较大,黄龙景区则较为平稳;从空间上来看,由于受目的地景区的宣传力度、距离、经济发展水平等要素的影响,不同地区网民对两景区的网络关注度的存在显著差异。
The development of information technology has made the Internet an important channel for today’s residents to obtain travel information before traveling.The article uses the'user attention'function provided by Baidu Index to obtain the network time and space attention data of Jiuzhaigou and Huanglong Scenic Spot from January 1 to December 30,2017,and the year and month of Jiuzhaigou and Huanglong Scenic Spot.According to the comparative study and analysis of Zhou network attention,the network attention of Jiuzhaigou scenic spot is obviously higher than that of Huanglong scenic spot,and the time fluctuation is larger,and the Huanglong scenic spot is relatively stable.From a spatial point of view,due to the influence of the propaganda intensity,distance,and economic development level of the destination scenic spot.Internet users in different regions have significant differences in network attention between the two scenic spots.
作者
邹梦
冯晓兵
ZOU Meng;FENG Xiao-bing(College of Tourism,Leshan Normal University,Leshan Sichuan 614000,China)
出处
《科技和产业》
2019年第2期56-65,共10页
Science Technology and Industry
基金
四川省旅发委遗产旅游基地项目(YCB17-01)
关键词
百度指数
旅游景区
网络关注度
Baidu index
tourist attraction
online attention
