摘要
从语用学的言语行为理论、会话含意、礼貌原则理论角度对广告英语进行分析和探讨。
This article aims to analyze and discuss the features of advertising English based on the speech behavior theory, conversational implicature, and the polite principle in pragmatics.
出处
《重庆理工大学学报（社会科学）》
CAS
2007年第9期153-154,共2页
Journal of Chongqing University of Technology（Social Science）
关键词
广告语言
言语行为
会话原则
礼貌原则
advertising language
speech act
conversational principle
polite principle
