摘要
社交媒体的广泛应用与5G新技术的出现,使传播媒介已然成为当下社会环境的重要组成部分。文章比较和分析了北美媒介环境学派和欧洲媒介化研究学派的异同,考察了两种'媒介环境'观研究范式和'媒介'内涵的演变,前者为结构功能主义的科技生态范式,后者为社会建构主义的实践范式;现代社会背景下,媒介与社会环境研究对象的一致性使得两个学派具有前后的延续性与互补性;文章最后通过提供'媒介化'过程的五个层次来整合两种'媒介环境'观,试图构建广义的'媒介环境学',重塑对'媒介环境'的认识。
With the wide application of social media and the emergence of 5 G new technology,the media has become an important part of the current social environment.This paper compares and analyses the difference of the schools of'media ecology'and'mediatization'.The two kinds of'media environment'views have promoted paradigms of media research and deepens the meanings of'media',which involves technological-ecology and social practice.In the modern society,the object of study about the media and social environment is the same relatively,which makes two paradigms continuity and complementarities.At last,the thesis puts forward five levels of mediatizationproces,constructs'media ecology',and reshapes the understanding of'media environment'.
出处
《浙江传媒学院学报》
2019年第4期53-59,112,共8页
Journal of Zhejiang University of Media & Communications
基金
浙江省高校人文社科重大攻关计划项目“政治沟通视域下新时代主流意识形态话语体系建构与社会引导研究”(2018QN047)的阶段性研究成果
