摘要
伴随着城市化和经济全球化,城市旅游迅猛发展,城市旅游形象在城市旅游业的发展过程中越来越重要。目前旅游业的竞争已经不局限于某个景点而是扩展到整个城市品牌的竞争。城市旅游形象的宣传决定了城市旅游业的发展。本文首先研究池州旅游资源概况,再运用文献资料等方法研究了池州市近年来旅游城市形象宣传现状,最后提出池州旅游城市形象宣传必要性,有利于促进池州城市旅游形象进一步发展,提升池州旅游目的地的形象。
With the urbanization and economic globalization,urban tourism develops rapidly,and the image of urban tourism becomes more and more important in the development of urban tourism.At present,the competition of tourism is not confined to one scenic spot,but extends to the competition of the whole city brand.The propaganda of city tourism image determines the development of city tourism.Firstly,this paper studies the general situation of Chizhou's tourism resources,then studies the present situation of the propaganda of Tourism City Image in Chizhou in recent years by means of literature and other methods.Finally,it puts forward the necessity of the image propaganda of Chizhou as tourism city,which is conducive to promoting the further development of the image of Chizhou as tourism city,and enhancing the image of Chizhou as tourism destination.
作者
钟奇峰
ZHONG Qi-feng(Tourism&History Culture School,Chizhou University,Chizhou 247000,China)
出处
《长春工程学院学报（社会科学版）》
2019年第3期70-73,共4页
Journal of Changchun Institute of Technology(Social Sciences Edition)
基金
安徽省教育厅质量工程2018年度立项项目“一流(品牌)专业——人文地理与城乡规划”(项目编号:2018ylzy040)阶段成果
国家级大学生创新创业训练计划2015年度立项项目“旅游服务质量对城市形象影响研究——以池州市为例”(项目编号:201511306009)
安徽省大学生创新创业训练计划2014年度立项项目“旅游服务质量对池州城市形象影响研究”(项目编号:AH201411306061)
关键词
城市旅游
形象宣传
池州
urban Tourism
image publicity
Chizhou
