摘要
城市形象是一座城市内在历史底蕴和外在特征的综合表现,是城市总体的特征和风格。城市形象定位是城市形象的集中体现,反映了一个城市的特色和内涵。城市形象塑造旨在通过塑造城市特色,将城市形象定位推向市场,吸引更多的外部资源和城市顾客,以促进城市经济发展。城市政府应该从城市实际出发,对城市形象做出科学的、有城市特色的、符合城市历史文化的定位。城市形象的塑造离不开有效的传播。城市形象只有通过传播才能产生价值,只有通过传播设计才能产生价值,尤其是经济价值,使城市形象这一无形资产产生效益。
The city image is a comprehensive performance of the historic background and its particulars of a city that is of the general style and its particulars.So the positioning of a city extends its image into the market that reflects a city connotation and its particulars.So that the city can attract more external resources and clients for promoting the city progress in its economy.The municipal government should make the suitable city image position with characteristic,scientific and the city historic development and culture.To mould a city image depends on its pulicity that would produce its value especially the economic value.The image of a city makes its intangible assets that produce its most effeciency.
出处
《湖南城市学院学报》
2011年第1期62-66,共5页
Journal of Hunan City Univeristy
关键词
城市
形象
城市形象
定位
城市形象定位
传播
城市形象传播
city
image
urban image
position
urban image position
publicity
spread of the city image