摘要
城市体育文化意象是通过对特定城市体育文化有形载体感知而形成的城市体育文化印象。在访谈和开放式问卷调查的基础上,运用Nvivo 8.0软件,通过开放式、关联式、选择式循序渐进编码方式,构建了由37个意象元素、12个意象要素、4个意象因子组成的城市体育文化意象体系,并以此为基础就晋江城市体育文化意象对958名市民进行调查。结果表明:晋江市民对晋江城市体育文化意象元素的重要度、印象程度和品质指数有不同评价,在物质、制度、精神、行为因子上呈现不同的意象,形成了体育产业、体育场地为特质,平民体育文化为核心,制度、行为文化为潜力的晋江城市体育文化民众意象。
Public image study of urban sports culture is built on sense of concrete carrier of spe- cific urban sports culture. On the basis of interview and open questionnaire survey, this paper structures the image system of urban sports culture made of 37 image elements, 12 image in- gredients and 4 image factors through open coding and relationship coding with Nvivo 8.0 and thus investigates 958 citizens of the sports cultural image of Jinjiang city. The result of investi- gation indicates that the Jinjiang people evaluated differently toward the importance degree, memory degree and quality degree of image elements of sports culture in Jinjiang city. The dif- ferent images in material, institutional, spiritual and behavioral factors finally form the public- sports-activity-based sports cultural image of Jinjiang city specialized in sports manufacturing industry and sports ground. Then these images form the civilian oriented sports cultural image in Jinjiang city which characterized by sports industry and sports field and develop with sports energetic culture and behaviour culture.
出处
《中国体育科技》
CSSCI
北大核心
2014年第3期113-123,共11页
China Sport Science and Technology
基金
国家社会科学基金资助项目(09BTY013)
关键词
城市体育文化
意象
民众
urban sports culture
image
public
