摘要
基于食品安全的需要,将可追溯机制引入农产品供应链中,建立＂公司＋农户＋消费者＂三级可追溯农产品供应链,探索收益共享契约引入前后农户的参与条件以及可追溯农产品的最优定价策略。研究结果表明：引入收益共享契约时,当收益分享系数满足某一条件时,农户具备参与质量追溯的动力,双方收益均得到明显改善;可追溯农产品市场定价与市场基本需求、公司成本以及批发价格呈正向关系,与农户生产成本呈反方向关系,且批发价格的影响强于公司、农户成本对其的影响,据此可制定不同的定价策略。
Based on the needs of food safety, the traceability mechanism is introduced into the agricultural product supply chain, and the ＂company ＋ farmer ＋ consumer＂level 3 traceable agricultural product supply chain is established. The participation conditions of the farmers before and after the introduction of the income sharing contract and the traceable agricultural products are explored.Optimal pricing strategy. The research results show that when the income sharing contract is introduced, when the income sharing coefficient meets certain conditions, the farmers have the motivation to participate in the quality traceability, and the income of both parties is significantly improved; the agricultural product market pricing and market basic demand, company cost and wholesale price can be traced. It has a positive relationship and has a reverse relationship with the production cost of the farmer, and the influence of the wholesale price is stronger than the impact of the cost of the company and the farmer. According to this, different pricing strategies can be specified.
出处
《价格理论与实践》
CSSCI
北大核心
2018年第9期123-126,共4页
Price:Theory & Practice
基金
国家自然基金项目(U1304706)
河南省高校社科创新团队资助计划(2014-CXTD-06)
河南省青年骨干教师资助项目(2017GGJS-073)
河南省教育厅人文社会科学研究项目项目(2013-ZD-013)
关键词
可追溯农产品
最优定价策略
收益共享契约
消费者偏好
Traceable Agricultural Products
Optimal Pricing Strategy
Revenue Sharing ContractConsumer Preference
