摘要
回顾货主选港问题演变、识别影响货主满意度的选港因素,剖析货主综合选港决策过程发现,货主选港要素经历从以内陆和海运费为主,到"门到门"多维因素的演变过程。从港口海运、内陆运输和内陆港等3方面的港口服务供应链参与者的角度,基于货主的主观感知、需求和满足程度,建立满意度指标体系,并结合珠三角案例进行分析,突出港口服务生态系统中货主的参与和协作及对所受服务的主观认知,可用于货主对港口选择的科学决策,从客户的视角比较港口竞争力。
Shippers＇ port choices reflect the perspective of the final users of the port supply chain,and the investigation of the choices in terms of customer satisfaction is one of the approaches to achieve customer-centered concept of port service.The evolution of the port choices made by shippers is reviewed,main factors of port choice are identified from the angle of shippers＇ satisfaction,and the decision process of shippers is analyzed. The main considerration for shippers to make port choices have changed gradually from land-side transportation cost to ＂ port to port＂ shipping cost,and recently to the ＂ door to door＂ cost. A satisfaction index system is set up,which reflects multi-factors relating to the partners of whole port service supply chain including those in the areas,such as port and ocean shipping,inland transportation,and inland ports. Reflecting the shippers＇ perception,demand and satisfaction,the indices highlight the time cost,monetary cost and resources cost. The case of the Pear river transportation is analyzed for illustration. The proposed method can be used for evaluating the competitiveness of ports and for shippers to select ports.
作者
庄佩君
张向阳
吴新洪
钟佳音
曾锋
ZHUANG Peijun;ZHANG Xiangyang;WU Xinhong;ZHONG Jiayin;ZENG Feng(Faculty of Maritime and Transportation, Ningbo University, Ningbo 315211, China; The Collaborative Innovation Center of Port Economics, Ningbo 315211, China)
出处
《中国航海》
CSCD
北大核心
2018年第3期129-134,共6页
Navigation of China
基金
浙江省自然科学基金(LY14D010002)
国家自然科学基金面上项目(41771174)
关键词
客户满意度
港口选择
港口竞争力
港口供应链
customer satisfaction
port choice
port competitiveness
port supply chain
