摘要
目的分析探讨2016-03 "山东问题疫苗事件"中的网络舆情发展特点以及其对四川省舆情监测工作的启发。方法以"山东问题疫苗"为关键词,通过舆情监测软件和百度搜索引擎搜索2016-03-18/04-28期间的相关网络信息。结果 2016-03-18/04-28,百度搜索"山东非法疫苗",相关结果有1 890 000条,舆情监测软件监测到102 455条;新浪微博话题"山东非法疫苗"阅读量1. 79亿次,讨论7. 9万条。分析发现本次舆情事件舆论观点分为正面、负面和干扰性观点3类,舆情发展为分为4个阶段:第1、2阶段中,曝光后3 d、6 d,舆情数量分别达到第1个高峰和最高峰;第3阶段,舆情事件发生6 d后开始下降;第4阶段舆情信息量基本平稳甚至消失。受该事件影响,四川省内共监测到2条影响较大的舆情信息,浏览量均过百万。结论从该事件监测和分析结果得出"山东问题疫苗事件"舆情演变特征和规律。本事件最明显的特征是各部门和政府的正面回应后,舆情的数量明显下降;另一方面,该事件引起强烈的社会关注,对于公共卫生事件的发生,事件相关部门或者政府尽早正确应对是减少群众恐慌的最有效方法。四川省内疫苗事件虽然发生在该敏感时期,但未引起大规模舆情,也印证了公共卫生舆情监测的重要性。
Objective To find out the feature and influence of online public opinions on the vaccine event in Shandong province in china, 2016, so as to provide Inspiration for the public opinion monitoring work in Sichuan province. Methods Data was searched and collected from Public opinion monitoring software and Baidu search engine using ＇ vaccine event in Shandong province＇ as the keywords during 2016 -03 - 18/04 - 28. Results By searching ＇illegal vaccines in Shandong＇ during March 18 to April 28, 2016, there were 1 890 000 related results from Baidu and 102 455 related results from the Public opinion monitoring software. The topic of ＇The illegal vaccine in Shandong＇ in Sina Weibo was read 179 million times, followed with 79 thousands comments. Data analysis showed there were 4 stages of the development of this event and the public opinions were divided into three categories： positive, negative and disruptive. In the first and second stages of development, 3 days and 6 days after exposure, the number of public opinions reached the first peak and thehighest peak respectively. In the development, the number of public decline 6 days after the occurrence number of public opinions in the third opinions stage of began to of the event. The fourth stage was basically stable and even disappeared. Affected by theevent, a total of 2 influential public opinion information were monitored in Sichuan province, both were read millions of times. Conclusion By monitoring and analyzing the online public opinions on this event, the evolvement features and laws of the public opinion of ＇ vaccine event in Shandong province＇ were found. The most obvious feature of this event was that the number of public opinions decreased significantly after the positive response were given out from various departments and governments. This event had aroused strong social concern, the most effective way to reduce public panic was to respond to public health events as soon as possible by relevant departments or governments. Although the va
作者
马莉珍
杨长虹
张雯
刘辉
MA Lizhen;YANG Changhong;ZHANG Wen;LIU Hui(Sichuan Center for Disease Control and Prevention,Chengdu 610041,Sichuan Province,China;Chengdu Center for Disease Control and Prevention,Chengdu 610041,Sichuan Province,China)
出处
《职业卫生与病伤》
2018年第5期316-319,共4页
Occupational Health and Damage
关键词
山东问题疫苗
舆情监测
疾控中心
vaccine event in Shandong province
public opinions analysis
Center for Disease Control andPrevention （CDC）
