摘要
在"新零售"时代,生产、制造、零售新业态和新模式大批量涌现。以"新零售"时代为背景,剖析中职电子商务基础课堂教学中面临的问题,并提出关注电子商务行业发展趋势,及时有效的向学生渗透;以人为本,因材施教,多种教学方法联合实现"做学合一";充分利用模拟网上商城系统,增强学生的实际操作能力;联系职业技能大赛,挖掘互联网资源,提升学生的营销能力;在职业规划教学中渗透实践创新教育,提升学生的创新意识;利用互联网慕课资源,丰富课内外教学等教学实践创新方法。
In the era of＂new retail＂,new formats and new models of production,manufacturing and retail have emerged in large numbers.Taking the＂new retail＂era as the background,this paper analyzes the problems faced in the basic course teaching of e-commerce in secondary vocational schools,and puts forward several innovative methods for teaching practice such as pay attention to the development trend of e-commerce industry,and infiltrate students in a timely and effective manner;by adopting people-oriented method,method of teaching students in accordance with their aptitude,and other teaching methods to jointly achieve＂unity in study and work＂;make full use of the simulated online mall system to enhance students＇ practical ability;contact professional skills competition,explore Internet resources,and improve students＇ marketing ability;infiltrate practical innovation education in vocational planning teaching to enhance students＇ sense of innovation;use the Internet resources of MOOCs to enrich the in-class and out-of-class teaching.
作者
王多娜
WANG Duo-na(Tianjin Vocational Senior School for Nationalities,Tianjin 30040)
出处
《天津职业院校联合学报》
2018年第8期55-58,共4页
Journal of Tianjin Vocational Institutes
关键词
新零售
电子商务
中职
new retail
e - commerce
secondary vocational schools
