摘要
财经商贸类专业作为高职院校的传统优势专业群,多数高职院校的专业涵盖了会计、财务管理、金融管理、市场营销等,这些专业由于发展历史久远,各院校的同质化严重,本文将以陕西青年职业学院财经系在打造财会商贸类专业群为例,从其建设思路、建设措施与方法入手,财会商贸类专业如何实现品牌打造。
Financial and commercial specialties,as the traditional superior specialty group,financial and commercial specialties opened by most vocational colleges′secondary schools covering accountancy,accountant maintenance,financial management and marketing.With chronic history of the specialties and severe similarity among vocational colleges,the above majors have become booming specialty due to less investment and steady students′sources.The reform of enrollment in vocational colleges promoted marketing competition,thus how to promote and establish brand in the process of shaping among severe similarity turned up in financial and commercial specialties have become key pointes concerned by vocational colleges.Taking the example of the Department of finance of Shaanxi Youth Vocational College,the essay discussed how to establish brand in financial and commercial specialties via constructive approaches and measurements.
作者
王欣
张海妮
WANG Xin;ZHANG Hai-ni(Shaanxi Youth Vocational College,710068,Xi′an,Shaanxi,China)
出处
《陕西青年职业学院学报》
2018年第1期39-42,共4页
Journal of Shaanxi Youth Vocational College
关键词
商贸专业
品牌建设
措施
Measures to build；professional trade；brands
