摘要
旅游危机事件处理得当与否直接影响旅游目的地形象。通过筛选和预处理"知乎社区"关于哈尔滨天价鱼事件的讨论文本,得到330篇,以此作为研究样本,运用Rost CM软件辅助文本内容分析,从中提取信息点得出如下结论:(1)政府和媒体是事件的主要参与者和推动者;(2)导游与司机的影响不容小觑;(3)旅游连带效应突出;(4)明码标价不代表无欺诈;(5)影响旅游目的地整体感知。
That the handle of tourism crisis is proper or not directly affects the image of the tourism destination. With 330 comment texts about Harbin high-priced fish incident in Zhihu as the research sample, using RostCM software support text content analysis, the following conclusions have been drawn： （1） the government and the media are the main participants and facilitators in the event;（2） the influence of the tour guides and drivers is not trivial;（3） the joint effect in tourism is outstanding;（4） prices be marked clearly does not mean no fraud;（5） the incident affects the overall perception of the tourist destination.
作者
刘月芳
张翠丽
LIU Yuefang;ZHANG Cuili(Faculty of Business ＆ Administration,Guangdong South Polytechnic,Jiangmen 529000,China)
出处
《清远职业技术学院学报》
2018年第5期35-39,共5页
Journal of Qingyuan Polytechnic
关键词
哈尔滨天价鱼
旅游危机事件
感知
内容分析
Harbin high-priced fish incident
tourism crisis
perception
content analysis
