摘要
中国作为全球最大的电力消费市场,拥有极大的消费群体,然而我国在电力营销技术方面仍比较落后,难以满足市场变化及众多消费群体的需要,这就大大阻碍了我国电力产业链条的发展。为此,文章对我国电力营销发展存在的弊端加以分析,进一步创新电力营销管理,从而推动我国电力营销的发展。
China, as the largest electricity consumption market in the world, has a great number of consumer groups. However, China is still relatively backward in power marketing technology, which is diffcult to meet the needs of market changes and many consumer groups. This greatly hindered the development of our country’s electric power industry chain. Therefore, this paper analyzes the disadvantages existing in the development of electric power marketing in our country, and further innovate the management of electric power marketing so as to promote the development of electric power marketing in our country.
作者
胡文
Hu Wen(Marketing Inspection Center of Guangzhou Power Supply Bureau Co.,Ltd.,Guangzhou 510000,China)
出处
《无线互联科技》
2018年第19期112-113,共2页
Wireless Internet Technology
关键词
大数据
电力营销
管理
创新
big data
electricity marketing
management
innovation
