摘要
旅游满意度是衡量景区发展的重要指标之一,掌握和控制旅游满意度的影响因素对景区发展和管理至关重要。以问卷调查的方式,运用SPSS19. 0统计分析软件,对太昊陵景区食住行游购娱、旅游服务与管理七个相关测评因素进行分析,研究表明游客认为太昊陵景区存在综合满意度偏低、整体环境问题突出、旅游产品价格偏高、延伸产品特色不足、管理服务水平较低等问题。在此基础上,针对性提出相应的建议。
Tourism satisfaction is one of the important indicators to measure the development of scenic spots. To mas- ter and control the influencing factors of tourist satisfaction is very important to the development and management of scenic spots. By the way of questionnaire survey, this paper uses SPSS19.0 statistical analysis software to analyze the seven related evaluation factors of tourism and entertainment, tourism service and management in Tai Hao Ling scenic area. It is found that there are low comprehensive satisfaction, outstanding overall environmental problems, high price of tourism products and extended products. Lack of color, management service level is not high. On this basis, pertinent suggestions are put forward accordingly.
作者
高凡
Gao Fan(College of Management,Zhengzhou University of Industrial Technology,Zhengzhou 451150,Henan)
出处
《对外经贸》
2018年第7期117-120,共4页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
2016年度河南省科技厅题目"供给侧改革背景下河南小微企业发展路径分析"(项目编号:172400410435)
