摘要
根据市场需求及平台特点,结合盈利模式的组成要素从价值对象、价值主张、价值创造、价值实现和价值保护5个方面设计机器人电子商务平台盈利模式;进一步,运用e3-value建模仿真工具,构建机器人电子商务平台e3-value价值模型并进行数值仿真,基于仿真结果进行盈利模式的优化设计,提升平台的盈利性和竞争优势。
According to the market demand and characteristics of the platform, the profit model is designed specificallyfrom the five elements, including value objects,value proposition,value creation,value realization and value protection.Thenthe value model of the robot e-commerce platform is constructedby using the e3-value modeling and simulation tool.The simulation result is applied tooptimal design ofthe profit model toimprove the profitability and competitive advantageof the platform.
作者
同淑荣
聂亚菲
梁晓雁
Tong Shurong;Nie Yafei;Liang Xiaoyan(School of Management,Northwestern Polytechnical University,Xi＇an 710129,China)
出处
《科技管理研究》
CSSCI
北大核心
2018年第17期203-212,共10页
Science and Technology Management Research
