7AKERLOF G. 1970. The market for "lemons" : quality uncertainty and the market mechanism [ J ]. Quarterly Journal of Economics, 84 (3) : 488 - 500. 被引量：1
8BA S, PAVLOU P. 2002. Evidence of the effect of trust building technology in electronic markets: price premiums and buyer behavior [ J]. MIS Quarterly, 26(3) : 243 -268. 被引量：1
9BENEDICKTUS R, BRADY M, DARKE P, et al. 2010. Conveying trustworthiness to online consumers: reactions to consensus, physical store presence, brand familiarity, and generalized suspicion [ J ]. Journal of Retailing, 86 (4) : 322 - 335. 被引量：1
10BENEDICKTUS R. 2011. The effects of 3rd party consensus information on service expectations and online trust [ J]. Joumal of Business Re- search, 64(8) : 846 -853. 被引量：1
