摘要
在波特钻石模型基础上,从产业资源、需求条件、支持产业、企业运作与竞争对手、创新能力等方面构建文化产业国际竞争力评价指标体系,采用AHP网络层次分析法,选取"一带一路"战略的11个中东欧沿线国家与我国进行文化产业国际竞争力比较分析,结果表明:综合竞争力捷克位列第一,中国位列第二。中国在企业运作竞争及竞争对手、贸易环境和文化贸易竞争力方面处于优势地位,但也存在高级人力资源缺乏、产业资源配置不合理、政府支持力度不够、文化贸易结构有待优化和创新能力不足等问题。因此,在"一带一路"背景下,可从优化文化贸易结构、加强人才培养、提高文化产业资源利用率方面来提升我国的文化产业国际竞争力。
Based on Porter＇s diamond model, an index system to evaluate the international competitiveness of cultural industry is constructed from the aspects of industry resources, demand conditions, supporting industries, enterprise operation and rivalries, innovation capacity, government behavior, trading environment and cultural trading performance, and AHP method is used to compare the international competitiveness of cultural industry between China and 11 central and eastern European countries within ＂the Belt and Road Initiative＂. The result shows that Czech Republic ranks first followed by China. China has advantages in trading environment, trading performance and enterprise operation, but also has some problems, such as lacking creative human capital and favorable government policies and capability of innovation, irrational allocation of production factors and inappropriate structure of cultural trade, etc. Therefore, the countermeasures may be taken from the aspects of optimizing cultural trade structure, enhancing the training of human resource and allocating resource efficiently in cultural industry in order to boost the international competitiveness of China＇s cultural industry.
作者
杨丽
王晓晓
YANG Li;WANG Xiaoxiao(School of Economics,Shandong University of Finance and Economics,Jinan 250014,China)
出处
《经济与管理评论》
CSSCI
北大核心
2018年第4期149-161,共13页
Review of Economy and Management
基金
财政部项目"国际经济治理结构改革重大问题研究"
山东省社会科学基金项目"模块化与山东省创意产业竞争战略"(09CJCJ23)
关键词
文化产业
产业国际竞争力
“一带一路”战略
层次分析法
Cultural industry
Industrial international competitiveness
＂The Belt and Road＂ initiative
AHP method
