摘要
网络文本分析是新闻传播学中最为重要的方法之一,对于目的地旅游形象的设计完善具有重要价值。文章以古城泉州为例,通过选取网络游记,运用内容分析法,建立分类项目,探索游客对泉州旅游形象的感知。在此基础上使用ROST CM6软件提取泉州旅游形象高频词,根据高频词将泉州旅游形象分为7个类目,对泉州感知形象的属性进行分析,发现泉州文化、历史和建筑是旅游体验的主要内容,基础设施服务和天气状况是影响游客满意度的重要因素。因此泉州既要发挥其历史文化优势,也要积极提高基础设施服务水平,以满足游客体验的需求。
One of the most important methods used in journalism and communication is web text analysis, which is of great value to the design and improvement of a destination＇s tourism image. This paper, taking the ancient city of Quanzhou as an example, explores tourist perception of Quanzhou＇s image by classifying collected online travel notes with content analysis method. Then, ROST CM6 software is used to extract the high-frequency words related to Quanzhou＇s tourism image. Those words are classified into 7 categories which help analyze the attributes of Quanzhou＇s perceived image. The study shows that Quanzhou culture, history and architectures are the main targets of tourist experiences, while the level of infrastructures and services, and weather conditions are important factors influencing tourist satisfaction. Therefore, Quanzhou must not only take advantage of its history and culture, but also actively improve the level of infrastructures and services to meet the needs of tourists.
作者
陈金华
李亚恒
CHEN Jin-hua;LI Ya-heng(School of Tourism,Huaqiao University,Quanzhou 362021,China)
出处
《无锡商业职业技术学院学报》
2018年第3期61-66,共6页
Journal of Wuxi Vocational Institute of Commerce
