摘要
本文采用SWOT分析法 ,分析了澳门“赌城”旅游形象的优劣势、机会以及威胁 。
The paper made a SWOT analysis of the strengths, weaknesses, opportunities and threats of the gambling city of Macao with an attempt to provide a theoretical basis for choosing and rebuilding Macao's tourism image.
出处
《旅游科学》
CSSCI
2004年第3期1-7,共7页
Tourism Science
