摘要
根据扎根理论,对国外40篇文献的内容利用扎根理论的编码方式进行数据编码,对数据的概念、范畴进行划分,共编码出363条相关数据,5个主范畴,分别为:发展与规划、基本认知、游客感知、环境、经济条件。通过对数据的进一步处理分析,提取出20个关键词描述海洋旅游,构建出了海洋旅游意象。
Based on the encoding schema in the grounded theory,the data of 40 foreign articles are encoded and the concept and category of the data are divided. 363 related data and five main categories are presented.The five main categories are development and planning,basic cognition,tourist perception,environment,and economic conditions. Through the further data analysis,20 key words are extracted to describe ocean tourism and then the ocean tourism image is constructed.
作者
蔡礼彬
李雯钰
CAI Li-bin;LI Wen-yu(College of Management,Ocean University of China,Qingdao Shandong 266100,China)
出处
《海南热带海洋学院学报》
2018年第3期68-77,共10页
Journal of Hainan Tropical Ocean University
关键词
海洋旅游
意象
扎根理论
海洋性
ocean tourism
image
grounded theory
oceanic nature
